What are Probiotics and How Have They Emerged as a Big Business?
Bacteria have a reputation for spreading disease, so the idea of throwing down several billion per day for your health might seem literally and figuratively difficult to swallow. However, more scientific evidence suggests that certain food and diseases that contain certain types of live bacteria can be treated or even prevented. Europeans consume these kinds of advantageous microorganisms, called probiotics (from pro and biota, meaning "for life"), and mostly because of their tradition of eating foods fermented with bacteria, such as yogurt. Probiotic beverages are also big business in Japan. Global Probiotics Market (2018-2024) | KBV Research What are Probiotics? Probiotics are healthy bacteria that, if consumed in sufficient quantities, lead to health benefits for the host. It also functions as an anti-pathogens buffer and is therefore effective in the treatment of food poisoning. Probiotics are live bacteria found in yogurt, foods, and pills that are fer...