Top 5 Kombucha Market Trends
Kombucha is a rapidly expanding trend in tea as it offers many health benefits, plus it naturally contains a trace of alcohol and caffeine. Kombucha is a fermented tea drink that is produced by adding yeast and bacterial culture to a mixture of black or green tea, sugar, and sometimes additional flavorings or fruit juice. Kombucha is obtained after mixing the tea with sugar with the help of a symbiotic colony of bacteria and yeast. This live bacteria has set the stage for a fermentation process which gives the kombucha its slight effervescence and tart-and-tangy taste. Various factors are boosting the uptake of kombucha for the coming years. Kombucha First and foremost, fermented products are right on the trend. In addition to the health benefits associated with eating fermented foods and beverages, Millennials, in particular, are known to prefer traditional methods of production, and fermentation is possible as traditional as it gets. Furthermore, Millennials are irredee...