How emotion analytics technology will change marketing strategy?
Consumers have a basic tendency of thinking with both, their rational and emotional brains. Study after study says it is for emotional reasons when they buy a product or a service. When they try to justify the money (or are about to) to be spent, logic comes into play - particularly when they are prioritizing their wants. What is emotion analytics? Emotional Analysis (EA) gathers information about how an individual communicates orally and non-verbally to know the mood or behavior of an individual. The technology, also called emotional analytics, gives insight into how a client views a product, how a product is displayed or how he or she interacts with a customer service agent. Emotional information is being used to generate strategies to enhance customer relationship management (CRM) for businesses, this is similar to how other data is linked to customer experience. With data collection, classification of information, analytics and data visualization projects of businesses, emoti...