Coated paper market and the fluctuating paper industry
Coated
papers provide crisp, sharp results in sharp contrast with a smooth,
slick look between the printed image and white space. A coated surface gives
excellent image canvas with fine detail, providing better contrast between the
printed image and the white space (known as ink snap). These are often used in
high-end product catalogs and magazines that need "glossy" or
"shiny" optics.
Coated vs. Uncoated Paper
The main difference between
coated and uncoated paper is how the paper is made. Coated papers have a
coating (typically clay) on them, so they are "sealed." This limits
the amount of ink that is absorbed into the paper, helping the ink to remain on
top of the paper in a crisply formed dot.
Uncoated papers are not coated
and are therefore more porous. The ink soaks into the paper and appears
smoother and warmer. Uncoated papers are classified by type: opaque, offset,
text & cover. Coated papers are categorized in two ways: by their finish- gloss,
dull, silk or matte or by quality (brightness and price). An 88+ brightness
coated paper is known as a premium paper. The higher the level of exposure, the
more it bounces off the sheet. Most of the inks are translucent, so the
mirrored image is clear and clean. The glossier the finish of coated papers,
the lesser will be the absorption of ink.
The fluctuating dynamics of the paper industry
· Rise of papers
Inkjet paper is expanding into
the market for direct mail, business, and publishing. The popularity of inkjet
coated papers is also on the rise. Paper mills have focused on producing a
paper that is ideal for graphics-oriented printing. Not only the paper types
being made but also the sizes of the digital sheet have become wider and more
complex. To keep pace with the improving equipment, the caliper ranges are also
increasing.
Presently, the global production
of coated paper for printing is about 45 to 50 million tons per year, with a
projected growth rate between 3 and 4%. Coated paper manufacturers had to
increase productivity and reduce costs to stay afloat. One way to achieve this
is through technological advances that make paper, coating and finishing
operations much more effective.
· The decline of the paper industry
Extensive growth and innovation
in the Internet and e-retail sector were described as some of the major factors
behind the global drop-in paper demand. The paper industry's main cost-driving
factors include raw material and feedstock, which is a large proportion of
total production costs. Furthermore, labor costs (which rely on labor
abundance) also have an impact on the paper industry.
The global paper and pulp mill
industry has been shrinking over the past decade. This is largely due to a
shift across most developed economies toward digital media and paperless
communication. Due to a shift towards digital media and web advertising, the
market for printing & writing and newsprint has decreased. Factors like the
rise of e-commerce online have substantially increased paperless advertisement
demand. These factors prompted the falling phase of the paper industry, which
eventually slowed down the demand for coated papers.
· Paper and packaging in the next decade
If you thought the paper industry
would be gone, consider again. Digitization is squeezing coated papers, but
overall the paper and forest products industry has witnessed significant
changes in store and exciting new growth prospects. Packaging, along with
tissue papers and pulp for hygiene products, is growing worldwide.
Although the market is still
relatively small, the pulp is rising for textile applications. And in various
laboratories and research centers, there is a wide search for new applications
and uses for wood and its components. The business of paper and forest products
is not going away. But it changes and evolves. It may be suggested that the
sector has experienced the most substantial transition in many decades.
Quick Insights: Here’s how industry players are playing their role in market betterment
Nippon Paper introduced the
SHIELDPLUS series in March 2019. The product was a paper-based material that
had barrier properties. This paper series was produced from the paper that was
obtained from renewable sources of wood, which had a water-based coating
technology barrier coating layer.
Apart from Nippon, Stora Enso, a
giant of pulp, paper, and other forest products, launched Cupforma Natura Solo
in May 2019. The product range was a renewable paperboard that was intended to
serve paper cups manufacturers. The material is fit for cold and hot beverage
cups and is produced by avoiding any traditional plastic coating layer.
To conclude
The coated paper
market growth has been quite the roller coaster ride. To a large
extent, the fluctuating industry patterns have relied on the turmoil within the
paper industry. There has been an intense innovation phase over the past few
years that have resulted in several new ways of applying coatings to paper
substrates while raising the tension on the surface. This has made it more
cost-effective to produce coated paper in several ways.
The increasing availability of
product choices has ramped up the manufacturers' competition to tap market
share, particularly in the fast-moving market for consumer goods. Manufacturers
aim to increase the product's visual appearance to draw customers. Coated paper
is used to fulfill the packaging's glossy appearance. The coated paper also has
a high degree of printability that lets manufacturers interact with customers
about business and products and create a brand image in the consumer's
subconscious.
The coated paper application also
includes invitations for printing and decoration purposes, providing various
growth opportunities for players. The increasing popularity of digital and
online platforms has driven the e-commerce industry, leading to an increase in
home delivery services. This has stimulated the need for packaging and labeling
solutions and consequently increased the product's demand.
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